Sainsbury’s Pink Drinks Press Dinner

Working with Hope & Glory PR, we designed, styled and set the scene for the press dinner and launch of the Sainsbury’s Summer range of Pink alcoholic drinks. With a spike in the number of pink drinks over the last decade and the growing popularity of rosé, Sainsbury’s invited journalists to an exclusive media dinner to celebrate their range of innovative new beverages. 

We put together this modern tablescape at Carousel London where guests sat down to enjoy a three course meal, tasting various new beverages from their new pink drinks range. The drinks led the dinner, with each course paired to a specific beverage whilst Sainsbury’s spoke on insights behind the trend. As well as bringing the dinner to life, we also created a standout hanging floral cloud installation and multiple display areas to show off the various products which were dressed with additional flowers and product information.

The finished design that she created was truly stunning, and it was clear she had thought about every small detail. She hit the nail on the head with the design and delivered on every aspect of the brief.

 

What Hope & Glory PR & Sainsbury’s had to say…

“We worked with Callie on our Sainsbury’s Pink Drinks Dinner, to promote their alcoholic drinks offering in July 2021. Callie was a dream to work with and was on hand from the beginning, responding to emails quickly and efficiently and providing her rationale and opinion throughout the design process. The finished product/design that she created was truly stunning, and it was clear she had thought about every small detail. She hit the nail on the head with the design and delivered on every aspect of the brief. Callie was composed and professional throughout and we had every faith in her that she would bring our vision to life. She was friendly, approachable and had a very calming nature. It was brilliant to collaborate with her on this project and we would highly recommend working with Callie in the future.”

 

Photos: Alba Turnbull Photography

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