Working with Hope & Glory PR, we designed, styled and set the scene for the press dinner and launch of the Sainsbury’s Summer range of Pink alcoholic drinks. With a spike in the number of pink drinks over the last decade and the growing popularity of rosé, Sainsbury’s invited journalists to an exclusive media dinner to celebrate their range of innovative new beverages.
We put together this modern tablescape at Carousel London where guests sat down to enjoy a three course meal, tasting various new beverages from their new pink drinks range. The drinks led the dinner, with each course paired to a specific beverage whilst Sainsbury’s spoke on insights behind the trend. As well as bringing the dinner to life, we also created a standout hanging floral cloud installation and multiple display areas to show off the various products which were dressed with additional flowers and product information.
The finished design that she created was truly stunning, and it was clear she had thought about every small detail. She hit the nail on the head with the design and delivered on every aspect of the brief.
Photos: Alba Turnbull Photography