The dream brief, from a dream client. We absolutely LOVED working with Sainsbury’s to set the scene for their recent press dinner showcasing their new range of pink drinks for summer.
With a spike in the number of pink alcoholic drinks over the last decade and the growing popularity of rosé, Sainsbury’s invited journalists to an exclusive media dinner to celebrate their range of innovative new beverages.
Working with Hope & Glory PR we put together this gorgeous tablescape at Carousel London where guests sat down to enjoy a three course meal, tasting various new beverages from their new pink drinks range. The drinks led the dinner, with each course paired to a specific beverage whilst Sainsbury’s spoke on insights behind the trend. Guests enjoyed four courses, each offering 1-2 drink options for media to choose from ranging from blush cider and rosé to a new Pimm’s aperitif.
Although pink was the main focus for this set up, finer details included gold accents, coloured glassware and individual personalised gold foiled place cards to give the dinner a luxurious feel and represent the brand’s premium values. Due to COVID restrictions at the time we had to deal with various government guideline changes through the planning process, resulting in hosting the dinner element within Carousel’s outdoor space instead, adding to the summer atmosphere and keeping the experience bright & airy.
As well as bringing the dinner to life, we also created a standout hanging floral cloud installation and multiple display areas to show off the various products which were dressed with additional flowers and product information.
What the guests ate:
Photos: Alba Turnbull Photography